When it comes to attaining new clients and growing your business online, there are some potential red flags to watch out for. Not all business is good business when you are in the service industry. Sometimes it’s better not to deal with potentially difficult clients and focus your energies on clients you enjouy working with. Here are 8 red flags to watch out for that could mean your potential new client could cost you more in lost time and stress than your actually making.
- RED FLAG #1: A POOR ONLINE REPUTATION.
If your potential client has lots of negative reviews online, this can severely hinder your seo and advertising efforts. Sure, you can generate more traffic and interest to their site, but users will not convert to sales easily when they see a bad reputation. Your gonna have to research the company before taking them on and spend some time cleaning up those bad reviews. You also want to make sure they have a good BBB rating. If that’s bad as well … that’s not a good sign at all. If they have a bad reputation all around, they’re likely to be a challenging account to work with. Most likely a bad client to work for.
- RED FLAG #2: LACK OF TRUST.
This is a big red flag, since clients are hiring you to increase thier website and or web presence online. It is important that they are confident with your skill set and respectful of your expertise. Joseph Lane of Search Boost Marketing encourages agencies to beware of clients who second guess everything you say and suggest about thier website property development. In some of these cases you spend so much time defending your decisions that it costs you 2x the time and energy to work with this client.
- RED FLAG #3: OPPOSED TO NEW STRATEGIES.
Prospective clients are coming to you because they need some help with their website or online web presence. They should be open to your advice and suggestions. If they are reluctant to change, its a good sign of trouble down the road. If they don’t allow you to exercise your expertise it will be harder for your to make the project a success. This could prevent you from keeping the client for the long-term. A good client understands your goal is to get the best results for them.
- RED FLAG #4: REFUSE TO ADMIT THEIR WEBSITE IS A DISASTER.
You can’t expect great results sending potential clients to a totally hideous website. You can work hard to find the perfect keyword combinations and get tons of visitors to the website. Once they land on a terrible website, they leave and go to a competitors website. Your client just lost a potential life long customer and referrals from that customer as well. If your client is willing to fix a poor website they could be a great fit, if they are set on sticking with their current website, turn down the sale!
- RED FLAG #5: THEY DON’T RESPECT YOUR TIME.
Of course it’s important to develop good relationships with your clients. Having meetings to discuss changes in the business, upcoming promotions, ect. It’s A major red flag when a prospective client does not attend pre-scheduled meetings. Also calling and emailing too much with questions about every little thing is not a good sign. If they don’t respect boundaries during the sales process, there’s a good chance that things will only get worse as you take on their account. Time spent dealing with the client can impede on the time you set aside to work in their account.
- RED FLAG #6: WILDLY UNREASONABLE GOALS.
A problem often encountered is unrealistic goals. Many times a client get focused on the wrong goals. Time to cut them loose if they are unwilling to budge on some outrageous or senseless requirements. Sometimes a client will ask for guaranteed results. As anyone in internet marketing and seo knows, that this is impossible. Many online changes can take months to implement and optimize and be found by search engines. If you cannot reset your prospects expectations to be more reasonable, they’re probably more trouble than they are worth. Not the ideal client you want to work with.
- RED FLAG #7: COMPLAINING TOO MUCH ABOUT PAST AGENCIES.
Be aware of the what the client says during the pre-sale process. Are they spending too much time complaining about all the past agencies they have worked with? Don’t ignore the signs if you see this red flag during the begining of the sales process. Be aware if the new prospect has worked with numerous agencies in the past and has never been happy. This could be a big red flag that he or she is impatient and has unrealistic expectations. Also if a potential new client is reluctant to sign a contract, that’s a bad sign.
- RED FLAG #8: YOUR GUT SAYS NO.
Pay attention to your gut feelings at all times. If a prospective new client just doesn’t feel like the right fit for you, do yourself a favour and walk away from the sale. Sometimes you just know. Remember if you don’t feel excited to work with that client, turn down the sale. Otherwise, you’ll end up developing bad feelings which will distract you from your other clients. Save your energy and only work for clients that are a pleasure to work with.
Next time your doing some pre sales contact with potential new clients remember this 8 tips that could give you a red flag to stay away from this client. Need some help with online marketing or your website ? Contact us here for a free no obligation quote. Or you can call Joe direct @ 647-466-4531