Search Engine Optimization What Is SEO ?

SEO is an acronym for “search engine optimization” or “search engine optimizer.”

Thinking about hiring an SEO firm is a big decision.  You can considerably improve your sites search engine rankings and save time growing your business online. Keep in mind you also risk harming your site and it’s reputation by choosing the wrong seo company. Make sure you use a reputable seo firm to do your search engine optimization work. Preferably use a local seo company and avoid cheap services from overseas seo companies.

What is the Search Engine Optimization process ?

SEO agencies and consultants provide many useful services for website owners. A typical process would be as follows:

  •  Review of your websites content and structure.
  •  Review of your competitors websites.
  • In depth keyword research.
  • High quality content development.
  • Technical advice on website development: for example, hosting, redirects, error pages, use of Java Scripts.
  • Management of online business development campaign.
  • Local search engine marketing expertise

Here’s what Google says in it’s own words:

“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.”


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Here are some useful questions you should ask your SEO company:

Q. Can you show me examples of your previous work and share some success stories ?

A. Yes, simply go to our clients section to see our work.

Q. Do you follow the Google Webmaster Guidelines ?

A. Yes, 100% of the time without exception. The work we do results in long lasting quality results because we are building and optimizing your site exactly like Google wants it to be.

Q. Do you offer any other online internet marketing services or advice to complement your organic search engine optimization ?

A. Yes, we offer all types of complimentary internet marketing services. Social media marketing, article / content marketing, video marketing and pay per click marketing online. We also prove website analytics and website conversion optimization.

Q. What kind of results do you expect to see, and in what time frame ?

A. Results are really based on a case by case basis. We review your individual project and give you estimates and time frames based on your budget. Please go to our contact page and  Request A Quote.

Q. How do you measure your success ?

A. Generally we measure success by increasing your websites rankings online. However specific projects can be measure differently as in increased visitor conversions to sales, increased visitor traffic, it will vary and depend on the task and goals of your specific project.

Q. What’s your experience in my city ?

A. We have many website ranking on the first page of Google for thier targeted keywords. To see some results visit our seo success stories.

Q. What are your most important SEO techniques ?

A. It depends on the specific project but for seo in general we would follow this format:

  1. Review of your websites existing content and structure.
  2. Review your competitors websites
  3. Perform in depth quality keyword research
  4. Perform onsite search engine optimization
  5. Perform onsite technical work
  6. Develop an off site business building campaign
  7. Perform our offsite seo campaign
  8. Review our work and adjust accordingly

Q. How can I expect to communicate with you ?

A. We are available by email, telephone, and in person if you work in the Oakville, Toronto, GTA area.

Q. Will you share the changes you make to our site, and provide detailed information
about your recommendations and the reasoning behind them ?

A. Yes, we will tell you our plan of action, what we are going to do and why we want to do it. We believe the more you know and understand, the better we can communicate realistic results and effectively increase your websites rankings.


Are you ready to hire an seo specialist ?  Click the button to request a free quote.

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Google says website owners should be careful ?

In Googles own words …

“While search engine consultants can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index.”

Here are some things to consider:

Be wary of SEO firms and web consultants or SEO agencies that send you email out of the blue.
Amazingly, we get these spam emails too:

I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Google goes on to say …

“No one can guarantee a #1 ranking on Google.

Here is one such case of a company getting in trouble for making seo promises and
guarantees that they can’t deliver on …

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no such thing.

Beware of link farms and link schemes.
Avoid SEO companies that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.”

Special Note:
Rest assured we do not and will not ever practice any black hat seo, illegal seo techniques, or any deceptive seo methods on your website to improve your search engine rankings. These things can and will hurt your search engine rankings results in the long term and we would rather keep you happy as a long term client. We guarantee we will only perform high quality ethical seo work based on Google Webmasters Guidelines Best Practices. Our work will result in long lasting quality improvements to your website by performing the work that Google wants us to do on your website.


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